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A goal is an action you want visitors to take — signing up, reaching a page, scrolling through your pitch, or making a purchase. Once a goal is defined, Clickbase counts how many visitors complete it and shows its conversion rate right in the dashboard, so you can measure outcomes rather than just traffic.

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Types of goal

Every goal has a match type that decides what triggers it: Autocapture goals can either match any event of their kind (any outbound click, say) or be scoped to a specific element with a selector. A goal can also carry a revenue value when it’s an event goal with a currency — that’s how reported revenue attaches to a goal (see below).

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Create a goal

  1. Open your site’s Goals.
  2. Add a goal and pick its match type.
  3. Fill in what it matches:
    • Page / scroll — the page path (a scroll goal also takes a depth percentage).
    • Event — the custom event name your site sends.
    • Autocapture — optionally a selector, or leave it blank to match any event of that kind.
  4. Optionally give it a display name; if you leave it blank, one is derived from the match type and value.
Conversions recompute live from your data, so if you retarget a goal later its numbers reflect the new definition across your whole history — nothing is locked in at creation time.

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Reserved event names

Event goals can’t use names that Clickbase reserves for its own tracking. These names are off-limits and will be rejected:
  • pageview, engagement, performance, web-vitals
  • Stripe lifecycle goals: payment, free_trial, trial_started, trial_converted, and the subscription_* names (subscription_started, subscription_renewed, subscription_upgraded, subscription_downgraded, subscription_cancel_scheduled, subscription_reactivated, subscription_ended)
The Stripe lifecycle names are reserved because they represent verified revenue and subscription flow, which only Stripe and the Payments API are allowed to write — the browser can never fake them. After you connect Stripe they appear automatically in the goal picker / filter UI (and can be used as funnel steps) without creating a custom goal. See Track revenue for the full explanation.

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Revenue goals

To attribute money to a goal, create an event goal with a currency — a revenue goal — and send the amount from your site with a matching event. This is reported revenue: great for attribution (which visits turn into sales), but never treated as accounting-grade money. It shows against the goal, never on the Revenue page. For confirmed money, connect Stripe instead — see Connect Stripe and Track revenue. Note that a revenue goal’s target is denominated in the currency active when you create it, so you can’t change the site’s reporting currency while a revenue goal exists.

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From goals to funnels

A single goal answers “how many converted.” To see where people fall off on the way there, chain several steps into a funnel. The full API for managing goals is documented under Goals.