Filters and segments

Filtering lets you narrow the whole dashboard to a slice of your traffic — one country, one landing page, one campaign — so every metric and breakdown recomputes for just that segment. It’s the main way you go from “what happened” to “why.”

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How filtering works

Below the topline metrics, the dashboard shows breakdowns by dimension: top pages, sources, countries, browsers, and more. Each row is clickable. Selecting a value adds it as a filter, and everything on the page — the topline numbers, the other breakdowns, goals, and funnels — updates to reflect only the traffic that matches. Filters stack. Add a country and then a source and you’re looking at, say, visitors from Germany who arrived from a specific referrer. Remove a filter to widen the view again.

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Dimensions you can filter by

Filtering by a UTM dimension is how you measure a specific campaign — tag your links with utm_source, utm_medium, and utm_campaign, and each becomes a filterable dimension once the traffic arrives.

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Visit count

Visit count segments by a visitor’s all-time tracked session count on the site (not just the selected date range):

• Is 1 — first-time visitors
• At least 2 — returning visitors
• At most N / At least N — finer cohorts

The same filter applies to analytics and revenue (Charges and MRR) — money is narrowed to visitors who match the visit-count rule.

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Saved segments

A segment is a named filter stack saved for a site — for example “US + payment” or “Returning from Product Hunt.” Open the Filter menu to:

1. Apply a saved segment in one click (replaces the current filters with that stack)
2. Save as segment when you already have filters active — give it a name and reuse it later
3. Delete a segment you no longer need

Segments are private to your team (they never appear on a public share link).

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Filters, goals, and funnels

Filters apply to goals too: filter by a source and a goal’s conversion count reflects only visitors from that source. Funnels behave the same way — you can evaluate a funnel for a filtered segment to see where a particular audience drops off. See Goals and Funnels.