> ## Documentation Index
> Fetch the complete documentation index at: https://docs.clickbase.so/llms.txt
> Use this file to discover all available pages before exploring further.

# Filters and segments

> Filtering lets you narrow the whole dashboard to a slice of your traffic — one country, one landing page, one campaign — so every metric and breakdown

Filtering lets you narrow the whole dashboard to a slice of your traffic — one country, one landing page, one campaign — so every metric and breakdown recomputes for just that segment. It's the main way you go from "what happened" to "why."

## How filtering works

Below the topline metrics, the dashboard shows breakdowns by dimension: top pages, sources, countries, browsers, and more. Each row is clickable. Selecting a value adds it as a **filter**, and everything on the page — the topline numbers, the other breakdowns, goals, and funnels — updates to reflect only the traffic that matches.

Filters stack. Add a country and then a source and you're looking at, say, visitors from Germany who arrived from a specific referrer. Remove a filter to widen the view again.

## Dimensions you can filter by

| Group       | Examples                                                       |
| ----------- | -------------------------------------------------------------- |
| Pages       | Page path, entry page, title, hostname                         |
| Visitors    | User ID, visit count (first-time vs returning)                 |
| Acquisition | Referrer / source, UTM source, medium, campaign, term, content |
| Location    | Country, region, city                                          |
| Technology  | Browser, operating system, device type                         |
| Goals       | A specific conversion goal                                     |
| Events      | Event name, custom properties                                  |

Filtering by a **UTM** dimension is how you measure a specific campaign — tag your links with `utm_source`, `utm_medium`, and `utm_campaign`, and each becomes a filterable dimension once the traffic arrives.

### Visit count

**Visit count** segments by a visitor's all-time tracked session count on the site (not just the selected date range):

* **Is 1** — first-time visitors
* **At least 2** — returning visitors
* **At most N** / **At least N** — finer cohorts

The same filter applies to analytics and revenue (Charges and MRR) — money is narrowed to visitors who match the visit-count rule.

## Saved segments

A **segment** is a named filter stack saved for a site — for example “US + payment” or “Returning from Product Hunt.” Open the Filter menu to:

1. **Apply** a saved segment in one click (replaces the current filters with that stack)
2. **Save as segment** when you already have filters active — give it a name and reuse it later
3. **Delete** a segment you no longer need

Segments are private to your team (they never appear on a public share link).

## Filters, goals, and funnels

Filters apply to goals too: filter by a source and a goal's conversion count reflects only visitors from that source. Funnels behave the same way — you can evaluate a funnel for a filtered segment to see where a particular audience drops off. See [Goals](/kb/goals) and [Funnels](/kb/funnels).